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What is a Crew

A Crew is the top-level container for your AI agents and their configurations. Think of it as a project or workspace that holds everything related to a specific use case—agents, knowledge bases, pathways, and integrations.

Anatomy of Crew

Every Crew contains the following components:
Crew
├── Agents (Voice, SMS, Chat)
├── Knowledge Base
├── Pathways (Conversation Flows)
├── Integrations
├── Analytics & Logs
└── Settings

Agents

Agents are the AI personas that interact with your users. Each agent has:
  • A persona (name, voice, personality)
  • Behavior rules (guardrails, escalation triggers)
  • Capabilities (call transfer, appointment booking, data collection)

Knowledge Base

The knowledge base contains information your agents can reference during conversations:
  • FAQs and standard responses
  • Product information
  • Company policies
  • Structured data (pricing, hours, locations)

Pathways

Pathways define the conversation logic and decision trees your agents follow. They determine:
  • How conversations branch based on user input
  • When to escalate to a human
  • What actions to take (book appointment, send SMS, update CRM)

Multi-Crew Architecture

Enterprise deployments often use multiple Crews:
Use CaseCrew Structure
Single businessOne Crew with multiple agents
Multi-locationOne Crew per location
White-label platformOne Crew per client
Dev/Staging/ProdSeparate Crews per environment

Crew vs. Workspace

A Workspace is the billing and access control container that holds one or more Crews. Users are invited to Workspaces, not individual Crews.
Workspace (Billing + Team)
├── Crew (Production)
├── Crew (Staging)
└── Crew (Development)

Creating Your First Crew

1

Navigate to Dashboard

Go to app.usecrew.ai and log in
2

Create Crew

Click New Crew and provide a name and description
3

Configure Basics

Set your timezone, default language, and business hours
4

Add an Agent

Create your first agent with a persona and knowledge base

Best Practices

  • Separate environments — Use distinct Crews for development, staging, and production
  • Descriptive naming — Name Crews by function or client for easy identification
  • Limit scope — Keep each Crew focused on a specific use case or workflow
  • Version control pathways — Export and version your pathway configurations

Next Steps