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What is a Crew?

In our platform, a Crew is your dedicated team of AI agents that work together to handle your business communications. Just like a human team, your Crew shares knowledge, follows your business rules, and works 24/7. When you sign up, you are creating a Crew for your business.

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The Components of a Crew

Your Crew is made up of three main layers: Crew Architecture

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1. The Brain (Shared Knowledge)

At the core of your Crew is The Brain. This is the centralized knowledge base that all your agents access. It contains:
  • Business Profile: Hours, location, parking, amenities.
  • Services & Pricing: Your menu, service list, or catalog.
  • Policies: Cancellation rules, refund policies, insurance acceptance.
  • FAQs: Custom Q&A pairs for specific customer questions.
When you update The Brain, every agent in your Crew instantly knows the new information.

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2. Agents (The Workforce)

Agents are the specialized “employees” that perform tasks. You can have multiple agents in your Crew:
  • Receptionist (Inbound): Handles incoming calls from customers.
  • Outbound Agent: Calls leads or sends appointment reminders.
  • Chat Agent: Manages website and SMS conversations.
Each agent has its own Identity (Voice, Name, Tone) but shares the same Brain.

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3. Workflows (The Logic)

Workflows determine how agents handle complex tasks.
  • Lead Capture: When to ask for a name and number.
  • Escalation: When to transfer a call to a human staff member.
  • Booking: How to interface with your calendar (Google, Cal.com, etc.).

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How a Crew Works

  1. Ingestion: You connect your website or upload documents. Crew scans this to build The Brain.
  2. Configuration: You select which Agents you need (e.g., just a Receptionist or a full team).
  3. Deployment: You assign phone numbers to your Voice Agents and embed widgets for Chat Agents.
  4. Action: Your Crew starts handling calls and messages, syncing data back to your dashboard.

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Multi-Location Crews

For businesses with multiple locations, you can create separate Crews for each location (e.g., “Downtown Branch” vs. “Westside Branch”) or manage them as separate Workspaces. Each Crew has its own phone numbers and specific knowledge (like unique hours or staff), but they can be managed under one account.