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Call Routing & Escalation

Call routing determines how and when calls are transferred from AI agents to human operators. Effective routing ensures callers reach the right person while maximizing AI resolution rates.

Routing Types

Cold Transfer

Immediately transfer the call without context:
The caller is connected directly. The recipient has no context about the call. Use when:
  • Caller explicitly requests a specific person
  • Emergency situations requiring immediate human contact
  • Simple routing (e.g., “Press 1 for sales”)

Warm Transfer

Agent briefs the recipient before connecting:
The AI:
  1. Places caller on hold
  2. Calls the destination
  3. Provides context to the recipient
  4. Connects both parties
Use when:
  • Complex situations requiring context
  • Caller has already explained their issue
  • Recipient needs preparation

Announced Transfer

Similar to warm transfer, but the caller hears the announcement:

Queue Transfer

Route to a call queue or ring group:

Routing Rules

Configure conditions that trigger routing:

Intent-Based Routing

Keyword-Based Routing

Caller-Based Routing

Time-Based Routing

Escalation Triggers

Define when the AI should escalate to humans:

Automatic Triggers

Configuration

Destination Types

Phone Numbers

Direct transfer to a phone number:

Extensions

Transfer to an internal extension:

SIP Addresses

Transfer via SIP:

Queues

Route to a call queue:

Ring Groups

Ring multiple numbers simultaneously:

Fallback Handling

Configure behavior when routing fails:

Transfer Context

Pass information to the receiving party:

Screen Pop Data

Whisper Message

Play a message to the recipient before connecting:

Analytics

Track routing effectiveness:

Best Practices

Warm transfers provide better caller experience and equip recipients with context.
Don’t leave callers on hold too long. 30 seconds is a good maximum before fallback.
Every routing path should have a fallback for when the destination is unavailable.
High escalation rates indicate the AI needs better training or knowledge.
Regularly test all routing scenarios to ensure they work as expected.

Next Steps